Marketing and promoting your site
Related: Web Site Analysis, business, Search Engines, AdWords, AdSense, Affiliates, Press, Newspapers, Online Directories, User Statistics, Market Research.Web Site Analysis
Existing sites can look dated and become unusable if neglected. With a detailed analysis of your site we can suggest or make amendments, bringing your site up-to-date and increase its accessibility and usability without having to rebuild the site from scratch. Some sites just need a content re-write to rank better on search engines, some sites however may need a re-design .
Domain Name Registration
Thinking of starting a new business, register your domain name now to safeguard your future investment. When you take out hosting with us you get your domain name for free [co.uk only] as part of the package, other domains such as .com's cost a little extra. There is no need to pay large sums of money for domain names [any request to do so should be discarded immediately - they are often scams] nor do you need to by more than one in most cases [there is little point in owning the .info if you have the .co.uk version for example].
Search Engine Submission/Optimisation
All new and redesigned sites are submitted to the major search engines free of charge. To have your existing site submitted please contact us for a quote.
Google AdWords
Commonly called Pay per Click [PPC] advertising, this is the normal way to promote yourself these days and gets you onto goggle's pages regardless of your ranking. Adwords are an on going method of promotion, they require a significant investment both in terms of finance as well as time, to get the most from your ads. This is where we come in; we can design, build and run your ad campaign for you. You set your own budget, together we set out which areas you wish to target [if you're a small local business you don't want to be wasting money advertising to people hundreds of miles away], and we maintain your campaign for you. A sample of how AdWords appear can be seen below .
Google AdSense
This is where Adwords are displayed. Adsense is largely for people wishing to earn money from their site. It is not something you'd put on your businesses web site for example. They are best suited to clubs or organisations with members who will benefit from the ads in them. For example a sports club would use them to generate extra funds for the club as a result of its members clicking the links displayed [for example links to sports shops could be displayed].
Affiliate Programs
Increasingly popular method of revenue generation. Fully customisable, unlike AdSense where Google limits your options. You can use text links, small images or banner ads to encourage your sites visitors to shop with the affiliates you have signed up with. Almost anything you could want to buy online is available though any number of retailers. Typically commission is around 2%, but can be as high as 10%, and at peak time [Christmas, Valentines Day etc] can be as high as 15% with some retailers. With the support of your site visitors affiliates programs are undoubtedly the easiest and most rewarding way of generating income from your site, even when compared to Adsense, which doesn't require people to spend money.
Example of an Affiliate banner
Traditional Adverting
Whilst adverting online is important, it isn't the be all and end all. You still need to get clients though traditional advertising, from newspapers to magazines, you still need to make people aware of your site. We even build your site with users friendly URL's to make them easy to use and remember.
Site Statistics
Keep track of the number of visitors your site gets on a daily, weekly or monthly basis; see what people want from your site and more importantly what they don't.
Research and Development
We can research your existing web presence, competition and find the industry portals that you should be listed on. We can also write and optimise your existing sites content to be search engine friendly.
